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by Tim Beissmann

BMW Australia has upgraded the specification and pricing of a number of models in the BMW 3 Series range.

The price adjustments apply across all four body styles – Sedan, Touring, Coupe and Convertible.

The mid-spec 325i model now comes with the Exclusive Innovations package as standard. The package includes BMW’s Navigation System Professional, voice control, high-beam assist, bi-xenon headlights and automatic folding mirrors with anti-dazzle function.

Sales of the BMW 3 Series Sedan and Touring have decreased 31.2 percent this year, falling at around double the rate of the rest of the $60K-plus medium segment.

The 3 Series is now the third most popular vehicle in the segment, behind the Mercedes-Benz C-Class and the Audi A4. In the first quarter of the year, the 3 Series held a 20.3 percent share of the market, trailing the C-Class at 29.6 percent and the A4 on 21.3 percent. The Audi has been the big mover of the trio, with its market share up almost five percent compared with it position at the end of 2010.

The 3 Series Coupe and Convertible models are officially listed in the $80,000-$200,000 sports segment, and again they trail the Mercedes-Benz E-Class Coupe/Convertible and the Audi A5.

At this time last year, the 3 Series was the leader in the segment but sales have since dropped 28.4 percent, compared with a less dramatic 6.5 percent loss from Audi and a strong 4.9 percent gain from Mercedes.

The all-new sixth-generation BMW 3 Series will be unveiled at the 2011 Frankfurt Motor Show in September, replacing the current model that won the World Car of the Year award back in 2006.

2011 BMW 3 Series manufacturer’s list prices (revised models only):

Sedan

  • 325i Innovations – $71,900
  • 325i M Sport Innovations – $76,700
  • 335i M Sport – $108,200
  • M3 – $141,700
  • M3 Pure Edition – $131,700

Touring

  • 335i M Sport – $112,600

Coupe

  • 325i Innovations – $80,850
  • 325i M Sport Innovations – $86,050
  • 335i M Sport – $113,750
  • M3 – $155,000
  • M3 Pure Edition – $145,700

Convertible

  • 325i Innovations – $94,600
  • 325i M Sport Innovations – $101,100
  • 335i M Sport – $126,900
  • M3 – $173,350



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