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by Brett Davis

Yesterday we showed you a few new advertisements of the new Nissan Juke in the US that tried to compared a swimsuit model with the car. Now it seems Lexus is tapping into that ‘sex sells’ marketing 101 top tip with its latest Lexus LFA ad campaign.

The campaign is fairly simple really. Take one of the hottest models around and pair it with one of the hottest models around. More specifically, get renowned rally ace Rhys Millen behind the wheel of a Lexus LFA and tell him to drift it around supermodel Rianne Ten Haken and then take a photo. It is, quite simply, a very good ad.

Take a look at the making-of video below to see how it all came together.




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