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by Matt Brogan

New TAC ads featuring the grieving families of fatal road crash victims will air in Victoria tonight.

The emotional ad which pleads for motorists to slow down and attacks speeding drivers is the latest installment of the TAC and State Government’s ‘Speed Kills’ campaign.

TAC Minister Tim Holding said speed was a factor in at least 30 per cent of fatalities (yes, stationary cars are far less likely to kill) and was the biggest killer on Victorian roads.

The three minute ad will premiere at 8.27pm this evening with shorter ads appearing over coming weeks.

The TAC hopes the true stories will get through to speeding motorists though many cynics of the campaign believe the money could have been better spent in educational programs and improvements to our roads.




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