blog counter
Saab ‘Move Your Mind’ cold room : Car Advice | News Blog

Saab ‘Move Your Mind’ cold room

February 12, 2008 by Alborz Fallah  




Generating publicity for a car company can be quite expensive, they can spend hundreds of millions of dollars branding their slogan (think “Oh what a feeling” and “zoom zoom zoom”), or if money is an issue, they can recreate their cars from ice.

Saab ‘Move Your Mind’ cold room

Saab calls it the “Move Your Mind” room, which is located within the ICEHOTEL in Jukkasjärvi, Sweden. According to the press release, the exhibit is suppose to give the public a look at the brand, its spirit, tonality (impressive light & sound) and core values through designs made completely from ice. Yeah… okay.

Saab ‘Move Your Mind’ cold room

Saab says the ice sculptures have been inspired by the brands progressive design, responsible performance and sporty driver focus. So if you put all those things together, you get the new Saab Aero X made from ice.

”The Move Your Mind room is designed to be a journey, a flow, a pulse which aims to disrupt and challenge the visitors perceptions of what is normal or expected. The installation is designed to create an audiovisual experience that defies the visitor’s senses. We hope that the public will find it thought-provoking and leave feeling more engaged with the Saab brand.” Simon Padian, chief designer for Saab.

Saab ‘Move Your Mind’ cold room

Perhaps Australian manufacturers can try something similar, using crushed beer cans instead of ice?

Share this article:
  • Facebook
  • Twitter
  • MySpace
  • del.icio.us
  • Google Bookmarks
  • Digg



Related Articles:

2010 Saab 9-4X CUV spied
While most cold-weather testing is merely used to see if a car's equipment survives in sub-zero temperatures, Saab has taken

SAAB forced to halt production
SAAB has been forced to halt all production this morning while it struggles to meet its considerable debts for back

Saab 9-4X Spy Photos
The car which we first saw at the Detroit Auto Show, being touted at as the 9-4X BioPower Concept, is

2010 Saab 9-4X SUV spied
The all new 2010 Saab 9-4X has shed much of the heavy camouflage which draped earlier prototypes, now wearing just

Sweden to be oil free by 2030
Sweden's government, who had previously announced the country would be oil free by 2020, today says it has deferred that

Comments

5 Responses to “Saab ‘Move Your Mind’ cold room”
  1. Captain Mainwaring says:

    Are they trying to tell us that Saabs are cool?

  2. BoB says:

    HAHAHAHA.. beer cans, now that is an idea!

  3. RoFlmaTiC says:

    Not a bad place to be in summer :o

  4. Lcat says:

    skoda aus is in on the act with the sand sculpted octavia..

  5. Pat E says:

    Well if you don’t like them, you can always give them the “cold shoulder”!!! :(

    I know, I know…

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word