For all the fanfare made over the Stinger, and all the positive press given to the Sportage and Sorento crossovers, it’s the Cerato that is Kia Australia’s mainstay.
The rapidly expanding company has doubled its sales in just four years, but over that period the aggressively priced Cerato’s volume has tripled. It now accounts for one in every three Kias sold here, racking up almost 19,000 units last year.
With this in mind, it’s clear how vital the new generation is for the company, even taking into account the general decline in passenger car sales. The Picanto, Rio and Cerato make for a potent one-two-three punch at the market’s cheapest end.
