Deliberately different, the Kia Sportage turned a few heads when the previous generation was launched and the fourth-generation is certainly a case of history repeating.
Certain to divide opinion, Kia admits the new generation aims to push the envelope when it comes to styling in the crowded segment.
The rear is far more angular and aggressive looking that the previous incarnation, while the front does take a little while to get used to.
The shape of the headlights is a little unusual, but it does start to grow on you.
It's the same height and width as before, but its longer.
Rear seat passengers benefit from more headroom and legroom. The floor is lower than it used to be without compromising ground clearance.
In the front, the centre console has a distinct European flair with a mostly new design including the touchscreen and air vents.
Inside, the new Sportage promises to be quieter than before, with significantly increased soundproofing through the cabin.
The Australian spec cars will have more safety features than ever before including autonomous emergency braking and lane keep assist.
It'll be available in three trim-levels, the Si, SLi and Platinum with a choice of 2WD or 4WD and three engine options; a 2.0-litre petrol, 2.4-litre petrol and a 2.0-litre turbo diesel all teamed to an automatic transmission.
Australia will miss out on the most advanced drive train offered in the European version of the new Sportage.
The new 1.6-litre T-GDI turbo petrol engine will be offered overseas in the Sportage, and with the new Hyundai Tucson.
Kia are currently selling up to 600 a month and are tipping the new car will improve on that.
The brand's seven-year warranty offering has played a big part in that, and the new Sportage will benefit from the same advantage.
The all-new Sportage is due to hit Australian shores in January 2016.