Expected to arrive on Australian shores later this year, the Ford Everest SUV is one of the most hotly anticipated new-car launches of 2015.
And although production may be happening abroad, for all intents and purposes the Everest is still very much an Australian car.
To find out more, we’ve come to Ford Australia’s head office in Melbourne with one of the key figures behind Everest, Ford’s Asia Pacific Exterior Design Manager, Dave Dewitt.
And – the Ford Everest design concept car.
Interview with David
How many people were involved with the design of Everest?
It varies depending on the stage in the process – at some points there can be up to 20 people involved.
As we go through the development process, that number will change again, as going through the various feasibility studies there can be quite a lot of detail on individual elements which requires specific focus from the designers.
Is that team based here in Melbourne?
That is the team at the Ford Design Studio in Australia , which includes an exterior team, interior team and a colour and materials team.
Taking the car from the ideation stage to a finished mockup – there are a lot of steps involved. Can you run us through the process?
The first thing we do is talk to the customer about what their expectations are, and from that information we start to put a brief together.
From paper through computer?
Yes – and from there we move to scale model development where our clay modelers work with the designers from a sketch, which then moves into a digital environment.
The design is then refined even more to eventually produce full-size clay models which can in turn be dressed up to look like a real production car.
The full size model gives you a sense of scale and proportion you cannot get from a computer screen – and allows you to really understand the design.
The car we have here is essentially a hand-built mockup of the finished Ford Everest, what parts of the design are you most proud of?
Being able to balance the requirements of the customer can be challenging and I feel that we have really done that very successfully with the Everest.
On top of that though, I am most proud that the car has been developed in Australia by an Australian-led design team.
We as Australians love to know that our products, our designs and our skills are being showcased on a world stage and so think of this very much as an Australian car.
We thank David for his time.
The production-ready Ford Everest SUV lands in Australia in the third-quarter of 2015 and we cannot wait to see it on the road.