SRT Viper

The Viper will return to compete in this year's 24 Hours of Le Mans race in its first factory-backed entry since 2000.

Chrysler dealers in the US will be charged a one-off fee of US$25,000 ($24,180) to sell the all-new SRT Viper when production starts in November. The one-time payment covers all necessary tools, training, technology programs and specific showroom elements that reflect the SRT brand. All 2347 Chrysler Group dealerships in the US can sell and service all other SRT-badged models but are required to sign special agreements to sell the new Viper.

The all-new Viper will become the first vehicle to be produced exclusively by Chrysler sub-brand SRT. The 2013 SRT Viper will drop the famous Dodge branding when it hits North American showrooms before the end of next year. SRT brand and motorsports CEO Ralph Gilles confirmed the rebranding as he announced the impending re-opening of the ‘Snake Pit’ – Chrysler’s Conner Avenue Assembly Plant in Detroit, which was home to Viper production between 1995 and 2010.