Mitsubishi Lancer Evolution

Mitsubishi Australia has recalled the 2003-2008 Lancer and Lancer Evolution as part of the ongoing Takata airbag inflator scandal. More than 35,000 vehicles are affected by the campaign, designed to rectify the like-for-like replacements fitted to those cars in 2015 as part of campaign 010093.

The three-diamond brand has begun taking orders, in Japan, for the Mitsubishi Lancer Evolution Final Edition. Based on the Evolution GSR, the Final Edition features a 2.0-litre turbocharged engine, which has been upgraded with sodium-filled exhaust valves. Power is delivered to the ground via a five-speed manual transmission and an all-wheel drive system.

The new-generation Mitsubishi Lancer has been delayed until 2014, around two years behind schedule. Although the usual five-year Japanese model lifecycle has been used for the past three generations of Mitsubishi Lancer – the 1992 CC, 1997 CE, and 2002 CG – the current CJ series will need to serve a seven-year tenure after economic conditions forced new model development off track.

Mitsubishi Australia has enlisted the services of visual effects studio, Resin, to create an entirely computer-generated television advertisement for the Lancer Evolution X. Taking the science fiction mood of "Bladerunner" as inspiration, the Adelaide-based design, 3D and animation studio were able to conjure a dark, neon city as the Evolution’s playground. MMAL’s Vice President of Brand Management, Paul Unerkov is pleased with the outcome of this exciting marketing endeavour.