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Jaguar I-Pace: Beating Germans to the punch was important
News
7th Mar 2018
2 min read

Jaguar I-Pace: Beating Germans to the punch was important

The Jaguar I-Pace represents the first mainstream luxury brand entering the market with a full-electric SUV, and it was important to Jaguar that it bet the Germans to the punch. Speaking to Australian media at the Geneva motor show, Ian Hoban, Jaguar's vehicle line director, said that it was critical for the British marque to have the first crack at this car to establish itself in the segment.
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Paul Maric