inchcape

Holden's head office could be closed by its parent company General Motors and switch to importing cars via an independent distributor, according to a confidential proposal revealed by the Australian Financial Review newspaper. UK-based firm Inchcape – the distributor of Subaru, Peugeot and Citroen cars in Australia – has reportedly approached General Motors to take over the distribution of Holden cars.

The new distributor of Peugeot and Citroen in Australia admits there is no silver bullet or quick fix for rebuilding the brands locally, except for investment and a long-term commitment to the iconic French brands.

The new Australian distributor for Groupe PSA – the company that oversees the Peugeot, Citroen and DS brands – has given us some insights regarding its plans for our market. Last month it was announced that PSA had signed Inchape as its new distribution partner here, replacing Sime Darby. Inchcape is also responsible for Subaru here, so it has runs on the board.