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French automotive brands Peugeot and Citroen are making their most concerted effort yet to get a foothold in the highly competitive Australian market by joining forces and combining their dealerships. In what is claimed to be a world first, both brands will sell side-by-side and under one roof, after decades of being kept separate. In other countries, the Peugeot-Citroen group sells its sibling brands at different dealerships to avoid one stealing sales from the other.

Peugeot and Citroen Australia (PCA) has announced it will introduce a five-year/unlimited-kilometre warranty with five years of roadside assistance across its passenger car range. Effective immediately, the French company's program will also be retroactively applied to all 2018 model-year vehicles already sold, and completely transferable between owners.

Peugeot’s new distributor in Australia admits the French brand faces a serious challenge, as it seeks to take on European and Asian rivals in what is one of the most fiercely fought automotive markets in the world. But, its high brand awareness is a huge asset that will eventually pay dividends, the company says.