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Hyundai Genesis: special badges possible but no sub-brand
News
7th Feb 2012
2 min read

Hyundai Genesis: special badges possible but no sub-brand

Hyundai is considering special badges for its higher-end models such as the Genesis Coupe that will be eventually sold in Australia, but the company has ruled out creating a luxury sub-brand that would be the South Korean brand’s answer to Toyota’s Lexus. The company’s North American subsidiary has told US media that it is having an internal discussion to determine whether the Hyundai name will help or hinder sales of its more expensive vehicles.
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Jez Spinks
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