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Honda Australia hoping for a large SUV and ute, but chances are slim
News
13th May 2017
2 min read

Honda Australia hoping for a large SUV and ute, but chances are slim

Why do left-hand drive markets get all the good models? That must be what Honda Australia’s senior management is thinking, because it’s missing out on two models that could be vital to it growing its sales Down Under. The two models we’re talking about are the Pilot large SUV and the Ridgeline pick-up/ute, both of which aren’t built in right-hand drive. The market in North America is big enough to sustain both of them, just in left-hand drive.
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Matt Campbell
Honda to consider HiLux rival for “attractive” pick-up market
News
2nd Nov 2015
2 min read

Honda to consider HiLux rival for “attractive” pick-up market

A leading Honda executive has described the pick-up market as an “attractive” one and admits the company needs to consider the business case for a rival to the Toyota HiLux and other top-selling utes. Acknowledging the popularity of utes in countries like Australia and Thailand, Honda Asia and Oceania regional operations chief operating officer Noriaki Abe said it was a vehicle class the brand needed to have a serious think about.
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Tim Beissmann
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