Italian supercar maker Lamborghini says it will no longer participate in large international motor shows, according to a new report.
Speaking to AutoCar UK, Lamborghini’s chief marketing and communications officer Katia Bassi said the brand would instead focus on bespoke events that appeal directly to customers.
2020 Geneva Motor Show cancelled: What the car brands are doing instead
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With news the 90th annual Geneva motor show had been cancelled three days out from its opening amid concerns over the spread of the COVID-19 coronavirus, the world's biggest motoring brands were forced to get innovative.
2021 BMW i4 electric car to debut at Geneva motor show
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BMW is set to debut the i4 – its first electrified Gran Coupe – at the 2020 Geneva motor show in March, the German carmaker has confirmed this week.
Key figures confirmed for the i4 include a powerful 390kW electric motor and a large 80kWh battery pack. BMW claims these figures should be good for a 0-100km/h dash in approximately four seconds, on its way to a top speed of over 200km/h.
BAC has revealed the Mono One, as it prepares to retire the single-seat racer and replace it with a brand-new model.
Set to debut at the Geneva motor show in March, the Mono One will be built in extremely limited numbers: just three will be made, finished in red, white and black.
Mazda to extract 30 per cent more efficiency from internal combustion engine
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Mazda remains one of the few automotive manufacturers still publicly committed to the internal combustion engine, despite the trend towards electrification.
With that in mind, it's working to extract every last drop of potential from bang-suck-blow engines. The company says its next generation of SkyActiv engines will be able to extract at least an additional 30 per cent thermal efficiency over the just-launched SkyActiv X engine.