The new boss of Ford Australia, Andrew Birkic, has been in the top job for a little more than a month, but he has been with the Blue Oval brand for more than 26 years.
We asked the former global brand manager for Ford Ranger about plans for a V6 Ford Ranger Raptor, the chances of the Ford Explorer, F-150 and Bronco nameplates ever returning to Australian showrooms – and if Ford will stay in V8 Supercars once Holden is gone.
Below is an edited transcript of CarAdvice’s Q and A session.
Ford Bronco: Blue oval asks Goodyear to hide Wrangler tyre branding
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Goodyear has been asked by Ford to make Wrangler markings on its tyres less conspicuous, according to American car website Motor1.
Ford launched three new models under the Bronco sub-brand last week, aimed at competing with Jeep – and the Jeep Wrangler is directly in its sights.
Unfortunately for Ford, one of Goodyear's most popular off-road tyres shares the same name with Jeep's off-road vehicle, leading Ford to request the prominent competitor's name be made less obvious.
2021 Ford Bronco Sport order guide reveals key specs of new 'Baby Bronco'
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The smaller and less hardcore of two new Ford Bronco models, the 2021 Ford Bronco Sport, has had its key specifications leaked online as the new model joins Ford’s US ordering system, less than a fortnight after leaked images surfaced online.
With the latest Escape looking more like its Focus platform-mate than ever before, Ford has identified a need for a compact crossover with more rugged, square-rigged styling. Enter what many are calling the “baby Bronco”.
Its boxy silhouette should bear a resemblance to the reborn, adventure-ready Ranger-based Bronco that’s currently in development. Unlike the big daddy Bronco, however, the baby Bronco will utilise monocoque construction.
Ford Bronco will have removable doors, roof - report
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US dealers were given a preview of the new Ford Bronco at an event held in Palm Springs, Florida, last month.
After handing in their phones and photography equipment, the dealers were reportedly shown a two-door version of the new Bronco.
Dealers who spoke to Automotive News confirmed the car will have round headlights, a rectangular grille, prominent Bronco branding, and a retro design theme.
