Everyone loves a left-of-centre battler, but when it comes to cars, few buy them.
At least in a market like Australia, which is hugely competitive but dominated by a small number of big fish like Toyota, Mazda, Holden and Hyundai.
But a scan through VFACTS sales figures also shows that, every year, there are a few lesser-known cars that for a variety of reasons enter another gear, sales-wise.
Here are five that stand out. Sales listed are January-March, compared to the same period in 2016.