The 15-month old DS Automobile marque has arrived in Australia, with the launch of the rebadged DS 5 sans Citroen nameplate billed as a first step in “reviving the tradition of French premium vehicles”.
That’s the mission of PSA — parent of Peugeot and Citroen — with DS Automobiles, established as a standalone brand within the empire. First cab off the rank is not an all-new car, but a rebadged and updated one.
Citroen DS5 LS : China-only premium sedan revealed
The Citroen DS5 LS has been revealed at a glitzy premiere in Paris, though the new premium model will be built and sold exclusively in the sedan-loving Chinese market.
The DS5 LS sedan will join the regular Citroen DS5 wagon at the Chang'an Automobile Group's Shenzhen production plant ahead of its launch in China in March.
Citroen DS2 to debut at 2014 Paris motor show: report
A Citroen DS2 that would further expanded the brand's halo DS range could make its world debut at next year's Paris motor show.
According to a report from European-based Auto Plus, the five-door Citroen DS2 hatch will be added to Citroen's DS line-up alongside the DS3, DS4 and DS5 following its Parisian premiere.