The rumoured revival of the Dodge Viper has been shut down by the CEO of Fiat Chrysler Automobiles (FCA), Sergio Marchionne.
Speaking with media during the group's mid-term presentation for its investors, Marchionne ruled out a third-generation of the Dodge supercar, saying "it's not in the plan".
"[It] didn't make money, and wouldn't work with a "cute" Euro-style engine," he added.
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What happened in the week ending July 1, 2016? Catch our video above, and links to the full stories below.
THE WEEK IN NEWS:
Fiat Chrysler boss says new Viper possible, talks about Alfa Romeo and Ferrari - report
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In a press conference at the 2016 Detroit auto show, the outspoken Fiat Chrysler boss talked about the company's future product plans now that he's given up hope of forcing a merger with GM or another major automaker.
Regarding the Dodge Viper, which is likely to be go out of production in 2017, Automobile magazine reports that Marchionne believes that "there is a possibility that a new version of the Viper may surface".
Chrysler dealers in the US will be charged a one-off fee of US$25,000 ($24,180) to sell the all-new SRT Viper when production starts in November.
The one-time payment covers all necessary tools, training, technology programs and specific showroom elements that reflect the SRT brand.
All 2347 Chrysler Group dealerships in the US can sell and service all other SRT-badged models but are required to sign special agreements to sell the new Viper.
2013 SRT Viper coming late 2012 to drop Dodge name
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The all-new Viper will become the first vehicle to be produced exclusively by Chrysler sub-brand SRT. The 2013 SRT Viper will drop the famous Dodge branding when it hits North American showrooms before the end of next year.
SRT brand and motorsports CEO Ralph Gilles confirmed the rebranding as he announced the impending re-opening of the ‘Snake Pit’ – Chrysler’s Conner Avenue Assembly Plant in Detroit, which was home to Viper production between 1995 and 2010.