CES

German manufacturer Mercedes-Benz says it will continue down an evolutionary path with its current design language, rather then starting afresh when it unveils the next step in its current ‘Sensual Purity’ design language with the next-generation S-Class.

Honda has taken its next step into the in-car commerce sphere with the reveal of the Honda Dream Drive prototype infotainment software, which the brand claims to be the "automotive industry’s first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the vehicle environment".

Mercedes-Benz says it has changed its operating rhythm to operate more as a flexible software company rather than a traditional hardware company in order to better deal with the requirements of a digitally connected car going into the future. Speaking to CarAdvice at the Consumer Electronics Show (CES) in Las Vegas, the member of the board and head of group R&D at Mercedes-Benz, Ola Kallenius, confirmed the company’s directional change.

Audi has previewed a new concept vehicle for next year's Consumer Electronics Show (CES) in January, said to offer a "new entertainment format and mobile device theatre" to excite "all the senses". Just a single interior image has been provided with the accompanying press release, showing a cabin that looks rather similar to that of the e-tron quattro electric SUV.

In Las Vegas for the massive Consumer Electronics Show (CES), CarAdvice today had a taste of Mercedes-Benz's all-new smartphone-style operating system - MBUX - in, of all vehicles, the upcoming A-Class. You'd expect such clever, high-end technology to debut in something far more exotic such as a new S-Class, but according to the German Manufacturer, the all-new A-Class is the perfect platform to showcase the technology.