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Ford Ranger Raptor campaign falls foul of advertising standards

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Ford Ranger Raptor campaign falls foul of advertising standards

Ford's current Ranger Raptor commercial has joined the list of advertisements banned for showing reckless driving. The news comes just two weeks after Volkswagen had its tongue-in-cheek 'Too Powerful for TV' campaign banned by the Advertising Standards Bureau...

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Automotive advertisement code facing review amid road-safety lobbying
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Automotive advertisement code facing review amid road-safety lobbying

The Federal Chamber of Automotive Industries (FCAI) has promised to review current automotive advertising standards, after complaints from a long-time road-safety activist. Harold Scruby, Pedestrian Council of Australia chief executive, recently raised concerns about Ford's latest Ranger Raptor campaign, which involves the pumped-up dual-cab running at high speed off-road...


Holden launches 'not to be outdone' ad series for Colorado - video
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Holden launches 'not to be outdone' ad series for Colorado - video

It may not top some of Toyota's memorable and almost iconic HiLux ads for sheer comedy, but Holden's new Colorado campaign could help the ute pick up some needed sales in the months ahead. Figures for the end of March show the Colorado 4x4 on 3459 sales year-to-date – down from 4102 for the same period in 2017...


2018 Super Bowl LII car ads: Watch them all here
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2018 Super Bowl LII car ads: Watch them all here

Sometimes, advertisements are the only thing keeping us engaged in the Super Bowl. Thankfully, the on-field entertainment was up to scratch in yesterday's Philadelphia Eagles win. In this writer's opinion, yesterday's crop of automotive ads were a bit, well, flat. One piece will be remembered for being a bit tone deaf, and for using words deeply out of context...


Super Bowl LI automotive ads: Watch them all here
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Super Bowl LI automotive ads: Watch them all here

Super Bowl LI is now done and dusted, and, like we've done over the last few years, we've rounded up all the automotive ads into one spot. In our opinion, this year's automotive selection doesn't quite match those from previous years, so thankfully the game between the Atlanta Falcons and New England Patriots delivered in terms of excitement and narrative...


Meet the Blackbird, an adjustable driving rig used for filming car scenes... without the car
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Meet the Blackbird, an adjustable driving rig used for filming car scenes... without the car

Requiring an actual car for automotive commercials and films could now be a thing of the past, thanks to the new Blackbird car rig that can be adjusted to re-create almost any vehicle in computer-generated images (CGI)...


Volvo launches XC90 T8 in the US with a ‘Highway Robbery’ - video
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Volvo launches XC90 T8 in the US with a ‘Highway Robbery’ - video

Volvo has launched its new XC90 T8 plug-in hybrid SUV in the US with a playful video campaign that sees the new model drawing power from passing cars, while at the same time taunting drivers and other manufacturers. The new PHEV variant of Volvo’s flagship SUV is powered by a 2...


Super Bowl 50 automotive ads: Watch them all here - UPDATED
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Super Bowl 50 automotive ads: Watch them all here - UPDATED

Here in the Land of the Free, the Super Bowl is the show that stops the nation, and at some point between all the ads a game of football breaks out. Occasionally. For your viewing pleasure, we've corralled together, in alphabetical order, all the spots that have already revealed by automakers...


2016 Nissan Maxima revealed in Super Bowl advertisement - UPDATE
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2016 Nissan Maxima revealed in Super Bowl advertisement - UPDATE

The all-new 2016 Nissan Maxima has been revealed as part of the Japanese brand's Super Bowl ad campaign. In terms of its design, the new Nissan Maxima borrows plenty from the Nissan Sport Sedan concept model that was shown at the 2014 Detroit auto show, with a bold front end incorporating a prominent chrome grille and sharply-styled headlights...


2014 SuperBowl car commercials collection
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2014 SuperBowl car commercials collection

Here are the best car commercials from this year's SuperBowl, if we've missed any, please add them in via the comments section below and we will update the article. Click play and then you can expand the video to full size. Kia: Honda: Chrysler: Audi: Toyota: Volkswagen: Chevrolet: Maserati: Jaguar: Hyundai:...


BMW developing in-car advertising app
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BMW developing in-car advertising app

BMW is developing a program that will allow businesses to deliver in-car advertising to drivers through their vehicles' navigation systems. The BMW Group research and technology project, dubbed ‘Virtual marketplace of the future’ is being developed as a potential new feature of the German car maker’s ConnectedDrive system...


GM friends Facebook again
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GM friends Facebook again

General Motors will resume its advertising relationship with Facebook, reverting its decision one year ago to cease ties with the social networking giant. Industry Journal Automotive News reports that GM and Facebook are back on positive terms, with Chevrolet testing a number of mobile advertising solutions that include Facebook, as part of a new US advertising campaign...


Ford apologises over 'indecent' Figo ads
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Ford apologises over 'indecent' Figo ads

Ford India and British ad agency the WPP Group have apologised for a series of unauthorised and indecent caricature ads for the Ford Figo in India. Produced by JWT India, a subsidiary of the WPP Group, and aimed at the Indian market, the three Ford Figo ads show variations of the same theme, with one celebrity in the small car’s front seat and three people bound and gagged in the boot...


Fast and Furious 6 Super Bowl teaser
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Fast and Furious 6 Super Bowl teaser

A teaser for the upcoming Fast and Furious 6 film was aired during today’s Super Bowl XLVII between the Baltimore Ravens and San Francisco 49ers. With the sixth film in the franchise due for release in the US on May 24, Fast and Furious 6 is already whetting the appetite of rev heads the world over. Take a look at the teaser below and tell us what you think...


Super Bowl XLVII: top car ads so far
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Super Bowl XLVII: top car ads so far

With the culmination of the 2013 NFL season, Super Bowl XLVII, just days away, car makers are emptying their wallets to ensure the game's vast audience catches a glimpse of their newest vehicles. Hoping to maximise their exposure, a number of brands have unleashed their top-dollar spots days out from the big game, and are already attracting plenty of interest from the online audience...


Toyota 86 ad pulled over dangerous driving
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Toyota 86 ad pulled over dangerous driving

An commercial for the Toyota 86 that was part of a multi-million dollar UK advertising campaign launched in August has been pulled for condoning dangerous driving and being in breach of the UK's advertising codes. The UK's Advertising Standards Authority (ASA) ruled the Toyota 86 ‘Real Deal’ TV ad and corresponding YouTube clip breached the Committees of Advertising Practice (CAP) advertising codes by condoning dangerous driving...


BMW, Mercedes-Benz, Audi embrace the blogosphere
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BMW, Mercedes-Benz, Audi embrace the blogosphere

BMW, Mercedes-Benz and other luxury brands are engaging with internet bloggers in an effort to target younger audiences who favour social media platforms over traditional media such as television and newspapers. Bloomberg reports the move follows Volvo inviting 21-year-old Adnan Ebrahim, a blogger who runs a London-based website CarThrottle...


Government launches inquiry into vehicle advertising
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Government launches inquiry into vehicle advertising

In response to recent television ads from Volvo and Suzuki that were deemed to promote dangerous or unsafe driving, the Australian government has launched an inquiry into vehicle advertising...


Kia's super bowl commercials with Adriana Lima
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Kia's super bowl commercials with Adriana Lima

You may have seen this Kia Optima super bowl ad on our facebook page in the last few days, but in case you missed it, here it is again: As you can see, in the 24th second, Brazilian supermodel Adriana Lima waves a checkered flag to unleash the Optima on a magic dust inspired dream (not exactly a sentence we thought we’d ever write)...


Chrysler Super Bowl commercial - It's Halftime in America
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Chrysler Super Bowl commercial - It's Halftime in America

It’s halftime in America, according to Chrysler’s Super Bowl ad starring legendary actor and director Clint Eastwood. Not exactly funny, controversial or anything out of the ordinary (unlike last year’s very successful imported from Detroit ad starring Eminem), the back to basics patriotic ad by Chrysler addresses the tough economic times and the determination of Detroit-based manufacturers looking to make a big come back… in the second half...