Ford’s new-generation Escape needs to be a hit with Australian buyers. Proving it’s better than Mazda’s most popular model would be a great starting point.
One of the Australian car market's great mysteries is why Ford Australia has been so bad at convincing people to buy its Escape mid-sized SUV. Or, for that matter, its Kuga predecessor. Despite being a relatively well-rounded offering, Ford's market share at the time of writing was/is just three per cent, miles behind the Mazda CX-5 (15...
The Hyundai Tucson is Australia's second most popular SUV behind the Mazda CX-5, ergo one of the market's top-selling vehicles full stop. By contrast, the newly renamed Ford Escape (nee Kuga) is a perennial underachiever, highly regarded critically but comparatively ignored by buyers. We want to investigate whether this discrepancy is justified...
