marketing

Volvo is looking to 21st-century technology for future marketing and sales strategies - meaning customers can expect online ordering and limited motor show involvement for the Swedish brand. The goal is to have all vehicles in all markets offered "digitally". Part of this strategy involves more digital advertising (the CarAdvice sales team rejoice!) and less costly expenditure on motor shows and grand boutique dealerships.

Mercedes-Benz has released a new advertising campaign which takes a look at strategies that eliminate safety risks. To reiterate the Mercedes-Benz Pres-Safe attitude of identifying dangers before they become dangers, the campaign projects an image onto the wall of a blind corner to show what is on the other side.

Sydney’s historic Customs House was trashed by four racing cars last night, but thanks to the magic of 3D projection mapping, today it looks as good as new.

Product placement in movies has been around for decades, but these days computer games are becoming the next craze and what better association than the Call of Duty franchise with the iconic Jeep Wrangler. The Jeep Wrangler Call of Duty edition is a one-off with special decals and was on display at EB Games, Wetherill Park, Sydney last night at the launch of the seventh iteration in Call of Duty franchise. Do in-game and in-movie product placements have any affect on you?

With the launch of the Hyundai i45 the Korean brand has taken on the challenge of reinventing it self. The last few years have seen Hyundai go from strength to strength worldwide and gain considerable market share in Australia. The following commercial for the i45 was made right here in Australia, it makes use of no computer generation animation. Experts from around the world were recruited for its production: Hyundai i45 Review.