marketing

Holden is revisiting a strategy introduced with the Opel brand in 2013, introducing a new 'Take Your Time' 24-hour test drive option for potential buyers. The program may not have been enough to keep the Opel brand above water in Australia, but Holden says its new overnight test drives are just the latest step in a campaign it is now calling Complete Care.

The closer we get to Super Bowl Sunday, the crazier the car commercial seem to become. First up today is Toyota’s 60-second spot for the new Camry. The Japanese brand’s first Super Bowl commercial in three years, ‘Reinvented’ aims to show that good things can be made better when they are reinvented. Toyota hopes the motto applies to the Camry, which has been the top-selling car in the US for the past 10 years.

Citroen has released a clever little commercial for the new Citroen C3 to highlight the vehicle’s standard features.

Ford, the only one of the big three U.S. car makers that didn't file for bankruptcy during the global financial crisis, is leading the pack with its marketing strategy focused on social media. In a move away from traditional and TV marketing, Ford North America's marketing boss Jim Farley believes he can get more out of Social Media sites and the likes of Facebook, YouTube and Twitter.

You have to give some credit to Nissan, they certainly know how to annoy their competitors. If you've read my Nissan GT-R around Phillip Island story you'll get a sense of the fierce competition that now exists between Porsche and Nissan. Despite Porsche seeing itself in an entirely different class all together, the Japanese company has repeatedly managed to outperform its German rival in numerous motorsport events (mainly in the GT-R).