marketing

With the culmination of the 2013 NFL season, Super Bowl XLVII, just days away, car makers are emptying their wallets to ensure the game's vast audience catches a glimpse of their newest vehicles. Hoping to maximise their exposure, a number of brands have unleashed their top-dollar spots days out from the big game, and are already attracting plenty of interest from the online audience. Here are five of the best Super Bowl car ads for 2013 so far:

MINI isn’t in the business of playing second fiddle (or perhaps in this case it should be 300 harmonica) in terms of funky advertising, and hot on the heels of the Citroen C3 commercial we bring you the MINI ‘Carmonica’ campaign from New Zealand.

We've seen all kinds of interesting, daring, funny and downright rude marketing techniques in the past few decades, but this is one we haven't seen. A friendly approach mixed in with a bit of shock value. It's a full-sized Play-Doh Chevrolet Orlando.

Everyone wants to be unique these days, be it clothing, hair cut, talent or car of choice. How often though, can you get recognised artists painting your car? Hyundai is very much a progressive company and has been so for the last few years. The Korean giant has steadily climbed the sales chart and continues to grow. Part of Hyundai's success has been its desire to capture the imagination of the younger buyers through innovative marketing (something Toyota is trying to do now).

Joining the growing trend of revealing new models over social networking sites, General Motors has released another picture of the upcoming Chevrolet Camaro convertible. The above photo was added to the Chevy Camaro Facebook page earlier this morning, following the initial front-on shot released last month. It now confirms the conclusion already reached by many Camaro fans, who were asked in March: “Anything about this Camaro look different to you?”