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Holden launches 'Complete Care' with 24-hour test drives
News
31st Aug 2016
1 min read

Holden launches 'Complete Care' with 24-hour test drives

Holden is revisiting a strategy introduced with the Opel brand in 2013, introducing a new 'Take Your Time' 24-hour test drive option for potential buyers. The program may not have been enough to keep the Opel brand above water in Australia, but Holden says its new overnight test drives are just the latest step in a campaign it is now calling Complete Care.
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Mike Stevens
Super Bowl commercials: More car companies get creative
News
31st Jan 2012
2 min read

Super Bowl commercials: More car companies get creative

The closer we get to Super Bowl Sunday, the crazier the car commercial seem to become. First up today is Toyota’s 60-second spot for the new Camry. The Japanese brand’s first Super Bowl commercial in three years, ‘Reinvented’ aims to show that good things can be made better when they are reinvented. Toyota hopes the motto applies to the Camry, which has been the top-selling car in the US for the past 10 years.
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Tim Beissmann
Video: 2011 Citroen C3 better equipped than an old bomb
News
16th Mar 2011
1 min read

Video: 2011 Citroen C3 better equipped than an old bomb

Citroen has released a clever little commercial for the new Citroen C3 to highlight the vehicle’s standard features.
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Tim Beissmann
Ford embraces Social Media, Facebook, Twitter & YouTube
News
11th Nov 2010
2 min read

Ford embraces Social Media, Facebook, Twitter & YouTube

Ford, the only one of the big three U.S. car makers that didn't file for bankruptcy during the global financial crisis, is leading the pack with its marketing strategy focused on social media. In a move away from traditional and TV marketing, Ford North America's marketing boss Jim Farley believes he can get more out of Social Media sites and the likes of Facebook, YouTube and Twitter.
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Alborz Fallah
Nissan vs Ze Germans - The battle continues
News
16th Jul 2010
2 min read

Nissan vs Ze Germans - The battle continues

You have to give some credit to Nissan, they certainly know how to annoy their competitors. If you've read my Nissan GT-R around Phillip Island story you'll get a sense of the fierce competition that now exists between Porsche and Nissan. Despite Porsche seeing itself in an entirely different class all together, the Japanese company has repeatedly managed to outperform its German rival in numerous motorsport events (mainly in the GT-R).
Profile picture of Alborz Fallah
Alborz Fallah