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Holden is revisiting a strategy introduced with the Opel brand in 2013, introducing a new 'Take Your Time' 24-hour test drive option for potential buyers...
Volvo is looking to 21st-century technology for future marketing and sales strategies - meaning customers can expect online ordering and limited motor show involvement for the Swedish brand. The goal is to have all vehicles in all markets offered "digitally"...
Mercedes-Benz has released a new advertising campaign which takes a look at strategies that eliminate safety risks. To reiterate the Mercedes-Benz Pres-Safe attitude of identifying dangers before they become dangers, the campaign projects an image onto the wall of a blind corner to show what is on the other side...
MINI isn’t in the business of playing second fiddle (or perhaps in this case it should be 300th harmonica) in terms of funky advertising, and hot on the heels of the Citroen C3 commercial we bring you the MINI ‘Carmonica’ campaign from New Zealand. It’s another simple concept: strap 300 harmonicas to the body of a new 2011 MINI Cooper Clubman and let the wind to the work...
Citroen has released a clever little commercial for the new Citroen C3 to highlight the vehicle’s standard features. The advertisement shows the owner of an old no-frills runabout pretending it has all the features of the 2011 C3...
There seems to be a bit of a theme developing in today’s news. A commercial for the new Renault Twingo has been banned by a number of Italian television stations because it features a ‘racy’ lesbian bedroom scene. The advertisement is for the new Twingo Miss Sixty model, which makes what could only be called a cameo appearance at the very end of the clip, along with a few quick specs and the price...
MINI has brought out a new advertising campaign called 'the arch enemy of boredom'. It features loads of stunts designed to combat the symptoms of monotony. MINI probably doesn't condone this type of driving, even so, the little MINI Cooper handles the precision driving very well. The ad features one of the most famous stunt drivers in the industry too, Russ Swift...
BMW has released 'the making of' video of a recent cinema advertising campaign that incorporated flash projection technology. The technology meant there were no BMW logos attached to the end of the ad, rather, one attached inside the audience's vision, momentarily...
More than 50,000 Victorian year 12 students received their VCE exam results today, and regardless of how well they went, the following internship advertisement may make a few of them reconsider their university preferences. Volkswagen of America is looking for a part-time marketing intern to work at its Bugatti operations in Herndon, Virginia...
Ford, the only one of the big three U.S. car makers that didn't file for bankruptcy during the global financial crisis, is leading the pack with its marketing strategy focused on social media. In a move away from traditional and TV marketing, Ford North America's marketing boss Jim Farley believes he can get more out of Social Media sites and the likes of Facebook, YouTube and Twitter...
Product placement in movies has been around for decades, but these days computer games are becoming the next craze and what better association than the Call of Duty franchise with the iconic Jeep Wrangler. The Jeep Wrangler Call of Duty edition is a one-off with special decals and was on display at EB Games, Wetherill Park, Sydney last night at the launch of the seventh iteration in Call of Duty franchise...
Everyone wants to be unique these days, be it clothing, hair cut, talent or car of choice. How often though, can you get recognised artists painting your car? Hyundai is very much a progressive company and has been so for the last few years. The Korean giant has steadily climbed the sales chart and continues to grow...
Who would've thought Subaru would be the manufacturer having a go at other car makers for producing boring and uninspiring cars. Through a series of viral videos and a website dedicated to the 2011 Mediocrity, Subaru is attempting to distinguish its Liberty from the pack. A rather interesting way of trying to gain exposure, although we do have to give Subaru some credit for originality...
You have to give some credit to Nissan, they certainly know how to annoy their competitors. If you've read my Nissan GT-R around Phillip Island story you'll get a sense of the fierce competition that now exists between Porsche and Nissan. Despite Porsche seeing itself in an entirely different class all together, the Japanese company has repeatedly managed to outperform its German rival in numerous motorsport events (mainly in the GT-R)...
