GM kills Daewoo name, replaced by GM Korea, Chevrolet
The Daewoo name will cease to exist in the automotive world by the end of March, with General Motors announcing its Korean arm will come into line with the rest of its global operations.
GM Daewoo Auto & Technology Co. (GM DAT) will be known as GM Korea Co. as of April 1, and all new product introductions and refreshes in the local market will be launched with the Chevrolet bowtie badge.
Holden testing Daewoo LaCrosse for Australian market
Holden has been spied testing a re-badged version of the newly released Buick LaCrosse on Australian roads.
The ingeniously named Daewoo LaCrosse will be produced for the Korean market and built in both the USA and China.
The LaCrosse is powered by three engines, two of which are common to the newly updated VE Commodore range.
GM Holden is to export a super luxurious version of the long-wheelbase WM series vehicle to Korea where it will be known as the GM-Daewoo Veritas.
- By DAVID TWOMEY
Announcing the export deal today in Melbourne the Chairman and Managing Director of GM Holden, Mr Mark Reuss, described the vehicle as a great addition to Holden’s export portfolio, demonstrating the company’s reach and flexibility.