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Audi RS6 v Ariel Atom drag race - Video

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Audi RS6 v Ariel Atom drag race - Video

Both the Ariel Atom and Audi RS6 are fast, although they both go about it differently. Where the big RS6 Avant relies on huge power and prodigious traction off the line to nail its acceleration figures, the Atom is all about light weight and careful throttle management...

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Ariel Atom V8 gets miniaturised
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Ariel Atom V8 gets miniaturised

If you missed out on being one of the original 25 people in the world to get their mitts on the mental, limited-edition Ariel Atom V8, rejoice: the UK-based company has some big news. Well, small news actually. The Ariel Motor Company has announced that after “many attempts and enquiries”, the first scale-model Ariel Atom is now available...


Ariel Nomad - no nonsense off-road buggy coming in 2015
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Ariel Nomad - no nonsense off-road buggy coming in 2015

The Ariel Atom redefined lightweight motoring when it was launched more than a decade ago. Now, Ariel Motor Company is taking its minimalist approach to off-road vehicles with the Ariel Nomad open-air buggy. What looks more like a Tamiya radio-controlled model than a car, the Nomad follows the Atom's lead - a spaceframe chassis with to a small four-cylinder engine in the back...


Ariel Atom 3S sports turbocharged 272kW 2.4-litre Honda motor
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Ariel Atom 3S sports turbocharged 272kW 2.4-litre Honda motor

A new variant of Ariel's doorless open-top sports car, dubbed the Ariel Atom 3S, has been unveiled in the USA. The new version was developed by Ariel's manufacturing partner and distributor in North America, TMI Autotech. Under what little the Atom 3S has in the way of clothing, there's a turbocharged version of Honda's 2...