The creation was developed by Jeremy Westerlund while he was studying art, and his aim was to design something similar to how they did it in the old days; driver up front, exposed outside, while the passengers are cooped inside at the back - like a horse and carriage type arrangement.
In all fairness, it is quite interesting to behold. Although there are a lot of boxy, straight-cut shapes going on throughout the entire length of the car, the overall platform is stirring. It offers loads of 'you can't do that', which is what concepts are meant to be all about.
Much of the car is based on the Rolls-Royce Phantom, in terms of initial design, carrying over a similar front end. From the windscreen things get a little different, as there is no windscreen. The bonnet just extends all the way over to the bootlid in one seamless stretch.
It also features mahogany-encrusted wheels, traditional Rolls-Royce front grille and a low and long presence which would measure over seven metres in length if developed. Jeremy Westerlund recently summed up the concept, saying that it's:
"An ultra luxurious chauffeur driven limousine evoking the glamor and sophistication of chauffeur driven cars in the past that has since been lost."This vehicle is about being seen, but at the same time being invisible or an "Apparition" in the sense that you’re safely tucked away in its palatial and private interior."
The model seen here is just a 1:4 scale version, and as mentioned, it is unlikely it will ever be turned into anything that could be bought from your local Rolls-Royce dealer.
Nonetheless, it certainly captures the imagination.