Determined not to get lost in the crowd at the North American International Auto Show in Detroit later in the month, Ford has chosen to reveal the zero-emissions small car at the Consumer Electronics Show, which runs from January 6-9.
The image shows an electric charging port above the front left wheel arch illuminated by a blue ring of light. Also revealed for the first time is the ‘electric’ badge the vehicle will wear, which joins together a green leaf and a dark stretch of road.
The Focus Electric will use lithium-polymer batteries sourced from LG Chem – the same company that supplies batteries to General Motors for the Chevrolet Volt. It is understood the Focus Electric will have a range of around 160km.
The vehicle will be built alongside the standard Focus and will initially go on sale in 19 selected markets in the US towards the end of 2011.
More details of the Blue Oval’s new green machine will be revealed at its unveiling on Friday.