VFACTS June 2021: Luxury-car sales hit top gear for Porsche, Ferrari, Lamborghini, McLaren and Rolls-Royce.
The top end of town appears to be doing just fine during the pandemic, with most prestige marques posting solid sales growth in the first half of 2021.
Sales of super-luxury cars showed no signs of slowing in the first half of 2021, as cashed-up buyers treated themselves to a new set of wheels rather than an expensive overseas holiday.
According to figures from Austrade, Australians spent more than $5 billion per month – and more than $60 billion annually – on overseas travel prior to the pandemic.
However, Australians are instead spending money domestically amid international travel restrictions caused by COVID-19.
Sales of Porsche cars were up 20 per cent in the first six months of this year versus the same period in 2020, while exotic supercar brands made bigger gains from a smaller base.
Ferrari sales were up 30 per cent in June 2021 (from 10 cars in the same month last year to 13 this year), while fellow Italian supercar brand Lamborghini doubled sales from eight cars in June 2020 to 16 vehicles in June 2021.
Lamborghini sales were also up 50 per cent in the first six months of this year – from 54 deliveries from January to June 2020, to 81 over the same period this year.
Niche supercar brand McLaren also posted gains, doubling sales from five deliveries in June 2020 to 10 deliveries in June 2021.
McLaren is also up 50 per cent year-to-date, from 30 cars in the first half of 2020 to 45 cars in the first half of 2021.
Rolls-Royce was up 33 per cent in June 2021 (delivering four cars last month instead of three in the same month the prior year) and is up 28 per cent year-to-date, with 23 deliveries from January to June 2021 versus 18 in the corresponding period last year.
British brand Bentley had a bit of a mixed bag, with a sales decline of 16 per cent in June 2021 (to 21 deliveries) but is holding up relatively well in the year-to-date tally, up 19 per cent with 108 deliveries.
Maserati also posted sales growth, up 26 per cent in the first six months of 2021 versus the same period last year, with 292 new cars reported as sold.
Meanwhile Aston Martin sales are up 70 per cent year-to-date, reporting 68 cars as sold from January to June 2021.
Last month was a comparatively weak June due to ongoing production slowdowns caused by semiconductor shortages.
Sales in June 2021 were down 13 per cent versus the June five-year average of 127,000 deliveries from 2015 to 2019 (prior to the pandemic) – and 17.5 per cent lower than the record June result of 134,171 set in 2017.
But the overall new-car market was up 28.3 per cent in the first half of 2021 versus the same period last year.
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