Honda Australia has detailed its new 'Honda Price Promise' purchasing and ownership model, which will see fixed drive-away pricing, scheduled servicing and roadside assistance offered across the range.
As part of Honda Australia's new agency business model (which will see its dealer network shrink from the 100-plus showrooms currently offered), drive-away pricing will be offered nationwide, with all prices to be fixed – meaning standardised prices across all dealers, and no more room for negotiation or haggling.
All changes will come into effect from 1 July 2021.
The national drive-away prices listed at the bottom of this story will replace the 'Manufacturer List Prices' offered currently, with all on-road costs to be included in the new figures, along with the cost of metallic or pearlescent paint optioned by the buyer.
Honda Genuine Accessories are not included in the drive-away pricing, however – though it's likely these will be subject to the same 'no-haggle' policy as the underlying vehicle itself.
Also included as part of the drive-away prices from 1 July 2021 is a full five-year/unlimited-kilometre warranty (as before), along with a previously-optional five-year 'Premium Roadside Assistance' package, and five years of capped-price scheduled servicing.
Under the new scheme, customers will pay $125 for each scheduled service – based on elapsed time or distance travelled, whichever occurs first, with the exact distances/time periods differing between vehicle.
Included in each $125 service are both 'base' service items, along with 'adaptive' items such as cabin pollen filters, engine air filters, brake fluid and transmission fluid – items which formerly attracted additional cost.
Honda claims the new five-year servicing model – which will cost $625 in total – will save customers an average of $1250. Combining the servicing program with the now-standard roadside assistance plan increases the claimed saving to "over" $2000.
A new finance partner has been appointed as part of the agency model switch, which sees all applications handled online, and claims to be faster and more efficient by evaluating applications in real-time "while you wait".
"All our research shows one of the most common pain points associated with the purchase of a new car is the need to negotiate and haggle on price," said Stephen Collins, Director of Honda Australia.
"Under our new agency model, this will no longer be necessary to determine the price of a new vehicle, which is a significant change for Australians who have been trained to buy new vehicles by negotiation.
"We know this new way of buying a car won’t be for everybody, but we are confident it will address the needs of the vast majority of new car buyers, while delivering a more relational, less transactional experience.
"The new Honda way is focused not just on the purchase experience, but also the ownership experience. We want every experience the customer has with the Honda brand, at every touch point, to be simple and straightforward – no complexity, no jargon, just easy and enjoyable," added Mr Collins.
The introduction of fixed national drive-away pricing and the aforementioned ownership programs will coincide with Honda's switch to an agency business model.
Whereas today's dealer-based sales model involves Honda Australia purchasing cars from head office and selling them at 'cost' price to franchised dealers – who can then negotiate a price with customers – the new agency system will see Honda Australia directly own all new-car stock, and sell them through dealers to customers at fixed prices.
Honda Australia has confirmed around 90 to 95 dealers of the current 101 will be retained as part of the transition.
Full drive-away pricing for Honda Australia's line-up can be found below – effective from 1 July 2021 onwards – ahead of the agency model's commencement next month.
2021 Honda Civic hatch Australian pricing
- Civic VTi-S – $31,000
- Civic VTi-L – $34,900
- Civic RS – $39,600
2021 Honda Accord Australian pricing
- Accord VTi-LX 1.5 petrol – $57,400
- Accord VTi-LX 2.0 hybrid – $60,400
2021 Honda Odyssey Australian pricing
- Odyssey Vi L7 – $48,700
- Odyssey Vi LX7 – $56,000
2021 Honda HR-V Australian pricing
- HR-V VTi – $31,300
- HR-V VTi-S – $35,100
- HR-V RS – $38,500
- HR-V VTi-LX – $41,000
2021 Honda CR-V Australian pricing
- CR-V Vi – $35,300
- CR-V VTi – $38,300
- CR-V VTi 7 – $40,300
- CR-V VTi X – $41,200
- CR-V VTi L AWD – $45,500
- CR-V VTi L7 – $48,700
- CR-V VTi LX AWD – $53,200
Note: All prices are drive-away.
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