BMW has released 'the making of' video of a recent cinema advertising campaign that incorporated flash projection technology. The technology meant there were no BMW logos attached to the end of the ad, rather, one attached inside the audience's vision, momentarily.
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The way the ad works is pretty simple really, and creators link it to the experience your eyes have after looking at the sun or a bright light with your eyes closed; a bright dot usually hovers around for a few seconds inside your head. Instead of a bright dot hovering around inside your head though, resembling the sun, a 'BMW' cut-out flash resembles the logo hovering inside your head.

The ad itself, featuring motorcycle champ Ruben Xaus, is pretty good as well. Check it all out below, further details are explained in the video.