Stellantis won’t cull brand line-up until at least 2031, according to CEO

Stellantis – an Amsterdam-based conglomerate comprising the 14 former FCA and PSA marques – has given its subsidiaries 10 years each to prove their viability, according to CEO Carlos Tavares.

This is despite persistent rumours Chrysler, Lancia, Alfa Romeo and Vauxhall (among others) could be set for the chopping block as part of a wider plan to reduce operating costs and streamline marketing.

“We’re giving each [company] a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy – the CEOs need to be clear in brand promise, customers, targets and brand communications,” Mr Tavares told journalists at the Financial Times' 'Future of the Car' event last week.

The Stellantis group oversees Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Immediately following the merger in January 2021, the conglomerate became the world's fourth largest automotive manufacturer by volume.