Hyundai Kona: Snapchat augmented-reality lens launched for facelifted small SUV

In collaboration with Snapchat, Hyundai has launched an augmented-reality lens that will allow Snapchatters to inspect the Hyundai Kona small SUV in the comfort of their own homes.

Snapchatters can do so by scanning the Snapcode (pictured bottom of story), or searching for the lens via the Lens carousel. Once engaged the latest technology and features of the Kona can be viewed by users.

“We recognise how engaged with technology the Kona audience is and how they have such an appetite for life. Snapchat provides the perfect platform to encourage our audience to engage with the Hyundai Kona in a different way, while also seamlessly integrating our campaign character, The Mopster, into the AR Lens,” said Helen Gilmartin, Product Portfolio Marketing Manager, Hyundai Australia.

“As a platform, Snapchat has always opened to the camera, inviting people to express themselves, and be creative. We believe that augmented reality is an extremely powerful tool not only for visual expression, but an opportunity for businesses to reach out to their target audience in an engaging way,” said Matthew Coote, Head of Agency Partnerships at Snap Australia.

According to the social media firm, the "Snapchat Generation" consists primarily of technology-focused millennials and Gen Z, said to be "twice as likely as people who don’t use Snapchat to communicate with pictures over words".

Snapchat claims the group uses augmented reality "every day", spending on over 250 million minutes on average engaging with augmented-reality lenses to "express themselves and explore the world around them."

If you are an eager Snapchatter, you can access the Hyundai Kona lens using your Snapchat camera to scan the Snapcode shown below.

The Hyundai Kona underwent its first major update earlier this year, adding revised exterior styling, new interior technology, and a sporty N Line variant.