Mattel, the maker of Matchbox toy cars, has committed to going carbon neutral by 2030, with everything from the toy’s packaging to the toy car itself made from 99 per cent recycled materials, certified carbon-neutral.
Appropriately, the first car off the carbon-neutral rank is a Tesla Roadster, the 1/64th scale toy car made from 99 per cent recycled materials, including 61.1 per cent recycled zinc, 36.9 per cent recycled plastic and just one percent of stainless steel that has not been recycled.
Under its ‘Drive Toward a Better Future’ initiative, Mattel aims to have all its cars and packaging made from 100 per cent recycled materials by the year 2030.
Mattel also confirmed its range of Matchbox toy cars will have a greater focus on electric vehicles. It’s already started with a new five-pack of hybrid and electric vehicles, including the Tesla Roadster, BMW i8, BMW i3, Nissan Leaf and Toyota Prius.
Additionally, Mattel will also start incorporating electric vehicle charging stations into its service station play sets.
“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Global Head of Vehicles at Mattel, Roberto Stanichi, in a statement.
“Matchbox is committing to using 100 per cent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”
The Matchbox Tesla Roadster will go on sale in Australia in 2022.
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