The people at BMW M have finally unveiled the brand new BMW 1 Series M Coupe in its first advertisement. Looks like earlier reports were right; the car was unveiled in 'the next couple of weeks'.
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Behind the wheel of the car in the video is none other than Dr Kay Segler, president of BMW M cars. The car looks as aggressive and as M-esque as we'd all hoped. Featuring mesh-style alloy wheels, cross-drilled brake discs and bulged arches, the M Coupe will proudly join the M car range later next year. Check it out below, it has only just been added to BMW's YouTube channel.

Official engine specifications are yet to be released but many sources say it will use a 3.0-litre twin turbo six cylinder to output around 250-260kW. The car will also weigh around 1500kg.