Don't be fooled, this is not the same concept car we showed you from Frankfurt last year, this is the third incarnation of the Ford Verve concept. The original concept was the Fiesta replacement, this car on the other hand is a little different.
Ford aims to create a subcompact, or B-segment, car for North America with the Verve which will also go on sale worldwide. Ford America currently has no B-segment car, the smallest car in its lineup is the Focus.
The Verve aims to change all that. The production variant is already planned for Europe and Australia will most likely follow soon after.