Audi is pitching the A1 to a new modern customer group – one that is “urban, lifestyle-oriented and seeking a premium driving experience”.
From launch, the A1 will feature just one engine: a 1.4-litre TFSI petrol unit producing 90kW and 200Nm of torque. Available with a six-speed manual or a seven-speed S tronic automatic transmission, combined cycle fuel consumption is 5.3 litres/100km and CO2
emissions are 122g/km (124g/km automatic). Acceleration from 0-100km/h takes 8.9 seconds.
In mid-2011, the petrol will be joined by a more frugal 66kW/230Nm 1.6-litre TDI diesel engine. Teamed with a five-speed manual, the diesel A1 utilises start-stop technology and brake energy regeneration to return a combined cycle fuel consumption of just 3.8 litres/100km and CO
emissions of 99g/km. It will also be offered with the seven-speed dual-clutch gearbox, which features steering wheel-mounted paddle shifters.
Audi has designed the A1 with customisation in mind. A range of paint colours is available for both the body and the roof arches, and inside the air vents, LED lights and seat covers head the list of features to be personalised.
The standard audio system features a 6.5-inch colour display, CD player, SD card reader, AUX connection and eight speakers. Bluetooth streaming is available as an option. Also available is an MMI infotainment and multimedia system based on the one found in the A8 sedan which folds out from the instrument panel.
Safety is a formality with front, side and curtain airbags, stability control, and hill hold assist on the S tronic, leading to a five-star Euro NCAP rating.
At 3954mm long, 1740mm wide and 1416mm tall, the A1 is almost identical in size to the new Volkswagen Polo. Interestingly however, the A1 has just four seats, with Audi opting for comfort rather than versatility in the rear bench. Luggage compartment capacity is 270 litres and expands to 920 with the split-fold rear seats pushed forward.
Two models are available: Attraction and Ambition. The range-topping Ambition adds 16in alloy wheels (up from the Attraction’s 15in alloys), sports suspension, front fog lights, driver information system, front centre armrest, front sports seats and high-gloss black air vents.
The 2011 Audi A1 is now on sale in Australia for the following manufacturer’s list prices:
- Attraction six-speed manual - $29,900
- Attraction seven-speed S tronic – $32,250
- Ambition six-speed manual - $32,650
- Ambition seven-speed S tronic - $35,000
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