With the finite resources of our world, it was only a matter of time before we started seeing the use of recycled clothes in new cars. Ford has today announced that all North American delivered new Focus models will make use of recycled clothing for their interior.
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That's not to say the seat fabric you'll be sitting on will be made out of your dad's old jeans. Instead, they will be put to use as carpet backing and sound-absorption materials.

Ford says the move is part of the company commitment to "reduce, re-use and recycle". Perhaps it's a sign of things to come? The use of recycled blue jeans means they are not discarded in landfills and Ford doesn't waste the earth's resources to grow virgin cotton.

In case you're wondering, each vehicle makes use of about the same amount of recycled denim as two average sized (American) jeans.

"One of our key goals is to use more recycled or renewable materials without compromising performance or durability, recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material." Ford's US-based product sustainability manager, Carrie Majeske, said.

This isn't the first time Ford has gone out of its way to use more eco-friendly material. To date, the blue oval has used recycled resins for underbody systems, recycled yarns on seat covers, soy foam seat cushions and natural-fibre plastic for interior components on numerous vehicles.

According to Majeske Ford is still prioritizing fuel economy as the number one focus, however it also seeks to use the most environmentally friendly methods to manufacture its vehicles.

Would you care if your new car was made out of more and more recycled resources?