Lexus has announced it will offer the Lexus on Demand portion of its Encore Platinum program to Australian Lexus owners visiting New Zealand, in an effort to support the two-way travel bubble between the two countries.
Via the Lexus app, the program will allow select Lexus owners to book and collect a loan car of their choosing from a variety of NZ airports, thereby skipping the typical rental car process.
Bookings are offered for up to eight days at a time and Encore Platinum members can access a loan car up to four times over their three-year membership period.
"Looking forward into 2021, there are some positive signs for the industry and for the economy, and with vaccines arriving now, we also have plans for the two-way travel bubble with New Zealand," Lexus Australia Scott Thompson told media at the launch of the new Lexus LS.
"Hopefully this will happen by the end of next month. [W]e are anticipating that many Australian customers will be keen to experience international travel when the Trans-Tasman bubble opens.
"So coming later this year, we've decided to expand Encore Platinum to offer our Australian customers the luxury and convenience that is Lexus on Demand when they fly across the pitch."
The company is yet to announce the specific airports where the service will be offered, as well as a line-up of specific models owners can access in New Zealand.
The Lexus on Demand service typically offers owners access to a spread of multi-purpose vehicles, including the Lexus LS for luxury touring, the RX and LX for utility and space and the Lexus LC and Lexus RC F for sportier drives.
On top of the standard inclusions offered in the Encore program – which include loan cars while your car is being serviced, access to exclusive events and upgrades at partner hotels – Encore Platinum adds valet parking at selected locations and Lexus on Demand.
When asked whether the move to New Zealand signals a broader plan to expand the Encore Platinum service globally, Mr Thompson would only say: "Could we expand further? Only time will tell."
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