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2021 BMW 330i Iconic Edition price and specs: $81,900 drive-away for limited-run model

BMW has released 200 examples of the blacked-out limited edition.


  • 2021 BMW 330i Iconic Edition price and specs
  • BMW says $81,900 drive-away price includes $10,000 worth of extras
  • Illuminated grille, black trim, laser headlights and a sunroof top the equipment list
  • Just 200 examples available in Australia

Pricing and specification details for the 2021 BMW 330i Iconic Edition have been published.

Limited to just 200 examples across BMW Australia showrooms, the special-edition 330i – priced from $81,900 drive-away – includes a range of popular options, including a 'BMW Iconic Glow' grille, featuring white LED elements integrated into each vertical strake that illuminate when activated, and when the vehicle is stationary.

Other standard inclusions: laser high-beam headlights, a power-operated glass sunroof, a rear lip spoiler, tri-colour M stripes on the seat belts, puddle lamp projection from the door mirrors, carbon-fibre mirror caps, heated front seats, 19-inch black alloy wheels, and a black grille.

Black Sapphire and Mineral White exterior colours are available, with 100 units of each colour on offer.

Even though the limited edition is equipped with what BMW claims is $10,000 worth of extra equipment, the drive-away price of the 330i Iconic Edition is less than the 330i M Sport variant on which it is based.

Normally, the BMW 330i M Sport costs between $85,000 and $87,000 drive-away depending on state of registration.

Above and bottom: The BMW 330i Iconic Edition, as pictured on BMW Australia's online configurator. The carbon-fibre mirror caps and grille illumination aren't pictured.

Other standard features on the Iconic Edition – derived from its M Sport donor vehicle – include Vernasca leather trim, power-adjustable seats, LED (low-beam) headlights and tail-lights, a 12.3-inch digital instrument cluster, a 12.3-inch infotainment touchscreen with Apple CarPlay, Android Auto, satellite navigation and digital radio, keyless entry and push-button start.

There's also adaptive dampers, M Sport brakes, wireless smartphone charging and an array of active safety features including autonomous emergency braking, lane-keep assist, adaptive cruise control, blind-spot monitoring and rear cross-traffic alert.

Also carried over is the BMW 330i's 190kW/400Nm 2.0-litre turbo four-cylinder petrol engine, mated to an eight-speed automatic transmission driving the rear wheels.

BMW Australia is expected to release information on the BMW 330i Iconic Edition later this week. The information in this story has been sourced from dealers and BMW's online configurator. We will update this story if any new details are released.

2021 BMW 3 Series Australian pricing

  • 320i – $70,900
  • 330i – $77,900
  • 330i Iconic Edition – $81,900 drive-away (new)
  • 330i Touring – $81,900
  • 330e – $84,900
  • M340i xDrive Pure – $101,900
  • M340i xDrive – $111,900
  • M3 – $144,900
  • M3 Competition – $154,900

Note: All prices exclude on-road costs, unless stated otherwise.


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Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family.

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