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Volkswagen and Audi merge operations in Australia

The two German brands are set to merge in Australia, with operations to commence soon from a single headquarters.


Volkswagen and Audi will soon be managed from under the same roof, with the two companies announcing they will combine operations in Australia.

While most Volkswagen Group brands – which include Bugatti, Bentley, Lamborghini, and Porsche – are traditionally run as separate entities, this latest move means local decisions about the company's most popular passenger vehicles will be centralised.

Audi joins Volkswagen cars, Volkswagen commercial vehicles, and Skoda as an integrated corporate operation.

"From a Skoda Fabia city car all the way to Audi's R8 supercar ... Volkswagen Group Australia will be class-leading in all aspects of the automotive market in which it competes," Volkswagen Group Australia boss Managing Director Michael Bartsch said at the announcement.

The merger is expected to be approved by parent companies in Germany, as well as the Foreign Investment Review Board locally.

Volkswagen Group Australia has made assurances its customers won't notice any changes in the way the brands interact with buyers locally.

The company's new headquarters are currently being completed in inner Sydney.


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Ben Zachariah

Ben Zachariah is an experienced writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and was previously an interstate truck driver. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.

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