A Ford Bronco pick-up could be in development to fight the Jeep Gladiator, according to sketches shown in a video released by Ford.
An observant user on the Bronco6G.com forum discovered the illustrations in the video 'How Innovative Design Led to the All-New Bronco and Bronco Sport', further fueling speculation of a dual-cab ute being developed for the outdoor sub-brand, launched by Ford in July 2020.
It's likely the Bronco pick-up will share its body-on-frame underpinnings with the standard Bronco SUV, which in turn is based on Australia's Ranger ute – much in the same way the aforementioned Jeep Gladiator is based on the architecture used by the Jeep Wrangler SUV.
The render from @gaz21p (top) provides an insight into what the dual-cab Bronco could look like.
Above: Sketches revealed in an official Bronco video suggest a new dual-cab ute is coming to the brand.
Rumours of a Bronco pick-up have persisted for years, but it was mid-2020 when Automobile magazine purported to have inside knowledge of the vehicle, which it says will be unveiled in 2024 for a 2025 launch.
While specific details have yet to be confirmed by Ford, Bronco's 'GOAT' (Goes Over Any Terrain) off-road management system could make its way into the dual-cab, as well as the model grades from the Bronco's current seven-variant range.
Just as the Bronco Sport is positioned as a more durable outdoor SUV when compared to the Escape on which it's based, the Bronco pick-up will likely be a more hardcore off-road version of whichever Blue Oval pick-up it eventually shares its underpinnings with.
The strategy is aimed at stealing buyers away from the Jeep Gladiator, rather than cannibalising sales from Ford's own stable.