Andreas Mindt brings more than 25 years of experience to the role, and most recently spearheaded the launch of the Audi e-tron.
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British brand Bentley – part of the giant Volkswagen Audi Group since 1998 – has appointed Andreas Mindt as its new Director of Design.

The former head of exterior design for Audi is set to take the helm at the British marque's UK headquarters from March 2021.

Mindt will succeed previous Director of Design Stefan Sielaff, who is departing Bentley after almost six years to "pursue other opportunities".

An unconfirmed report from Europe's AutoNews suggests Sielaff's next role may be with Chinese giant Geely, the parent company for brands like Volvo, Polestar and emerging electric car maker Lynk & Co.

In his role at Audi, Mindt was responsible for the launch of the brand's first-ever mass-production electric car, the e-tron, as well as the launch of its first coupé SUV, the Q8.

At Bentley, Mindt will parlay his prior experience with electric cars into further evolving the brand's design language as it enters a new era of electrification.

Above: New Bentley Director of Design Andreas Mindt.

Bentley hopes to have a fully electric line-up by 2030 and Bentley's Board Member for Engineering, Dr Matthias Rabe, said Mindt was "perfectly placed" to "help us achieve our ambitions as the leader in sustainable luxury mobility".

Based at the Bentley headquarters in Crewe, UK, Mindt will report to Dr Rabe and lead a team of roughly 50 staff working across current and future Bentley production cars, concepts and show cars.

Prior to joining Audi, Mindt spent 15 years in the Volkswagen design department, where he worked across several VW Group brands and was involved in the design of the exterior of the 1999 Bentley Hunaudières show car.

“Bentley is a jewel within the Volkswagen Group," Mindt said of his new role.

"Designing a car, and a future, is always a process based on the performance of many, not one, and so I look forward to working with my colleagues to help define the next phase for Bentley, into an electrified future.”