With one million sales surpassed for the first time last year, car manufacturers across Australia have announced record sales and growth figures for 2007.
While high achievers Holden, Ford and Toyota topped the list for sales, this was by no means an indication of poor performance by remaining manufacturers.
Subaru Australia endured their tenth consecutive year of record annual sales, VFACTS today confirming sales of 38,445 Subaru vehicles in 2007 highlighted by introduction of new generation Impreza which is consistently outselling its predecessor.
“Subaru’s reputation as a premium Japanese brand is increasingly underlined by the number of $50,000-plus cars that we sell each year.” Nick Senior, Managing Director, Subaru Australia.
Honda is well on its way to matching Subaru’s perfect ten, today announcing their fifth consecutive year of record sales with a total of 60,529 cars sold – up 11.7 per cent over 2006.
The Civic was Honda’s best performer with 16,167 sales, closely followed by CR-V and Jazz. Honda is aiming for a sixth consecutive record year in 2008 with the introduction of the new Accord, Euro and Jazz.
Mazda can boast an impressive 22.1 percent sales growth in 2007, cementing its position as Australia’s leading full-line importer for the third year running.
Sales topped 77,734 which pushed Mazda’s market share to 7.4 per cent, eclipsing the previous best set back in 1974.
“It’s not just one model line; the Mazda2 compact hatch had its best year ever, as did the Mazda3 small sedan and hatch. The Mazda CX-7 SUV and the award-winning B-Series utility also achieved record highs.” Mazda Australia managing director Doug Dickson.
Mitsubishi recorded a strong 20.7 percent sales growth with 65,397 vehicles sold. This is despite an 11.9 percent decline in sales of the locally-built 380 sedan.
“We have been very aware of potentially high growth segments, such as SUV’s and LCV’s, and have ensured our offerings in these segments are highly competitive, attractive and affordable to consumers. In addition, we have recently introduced the all-new Lancer, which features benchmark safety standards at a very reasonable purchase price in the small car segment, which also has sound prospects for growth.” Robert McEniry, MMAL’s President and CEO.
Audi has continued its upward trend, smashing the previous sales record with 7225 new vehicles sold, closing 2007 with an increase of 25 per cent over the previous year.
This stunning growth has cemented Audi’s reputation as the fastest-growing luxury brand in Australia, up from 5777 units in 2006.
Finally, Suzuki has finished the year boasting increased sales for every model in its range accumulating to 21,575 and achieving its 20,000 sales target.
“We are confided it will attract a new legion of customers wanting the fuel efficiency of a turbo-diesel combined with Suzuki’s legendary reliability and off-road ability.” Suzuki Australia General Manager Tony Devers.
Suzuki has posted the largest overall growth with a staggering 36 per cent increase in 2007 and ending the year with a market share of 2.1 percent.