For the first time in nearly six decades, General Motors has unveiled an all-new logo.
The fresh branding accompanies a new direction for General Motors, which the company says is to "transform itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion".
While reminiscent of the outgoing GM button, the new logo uses lower-case letters, of which only the 'm' is underlined, as well as adopting a blue gradient which "[evokes] the clean skies of a zero-emissions future".
The updated brand identity was announced alongside the new slogan 'Everybody In', which will be centre of the car giant's latest marketing campaign.
General Motors says the 'Everybody In' campaign sets "an optimistic and inclusive tone for the company’s EV future and focuses on three themes".
These are accelerating electric vehicle (EV) adoption to a new generation of buyers, leading EV and autonomous technology, and highlighting the brand's new Ultium platform.
"There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," said Deborah Wahl, GM global chief marketing officer.
"'Everybody In' demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership."
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