News

2021 Porsche new cars

SUV sales continue to bankroll Porsche's business model.
- shares

Porsche largely defied the COVID-19 downward trend for new car sales, down just 1.2 per cent year-on-year. The stars of the show were again the SUVs, with Macan and Cayenne accounting for a remarkable 83 per cent of total Porsche sales.

Proving the appetite for 'coupe' style bodies exists, the arrival of the Cayenne Coupe in 2020 has seen sales of the wagon-bodied Cayenne take a hit.

In 2019, Porsche had sold 1232 wagon-bodied Cayennes to the end of November. This year, with the arrival of the Cayenne Coupe, that number has dropped to 708 while the Coupe has racked up 514 sales, a remarkably similar total of 1222 of the big SUVs finding new homes.

Next year, Porsche will break new ground when its first all-electric car arrives Down Under, the Taycan expected in February 2021. It's the only all-new model expected from Zuffenhausen, while updates to the Cayenne E-Hybrid and the entire 718 GT4 range should keep things fresh for the German car maker.

ModelWhat's new?SegmentDue
TaycanAll-newElectric vehicleQ1, 2021
Cayenne E-HybridBigger batteryLuxury SUVQ1, 2021
718 GT4Now with PDKSports carFirst half, 2021