The most recent debutantes of 2020 are getting a sales head-start on the incoming year.
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The young up-starts, the fresh faces, the newcomers – whatever you want to call them, we've had a raft of new model arrivals in Australia over the course of 2020.

But in a year that hasn't been kind to established models – prompting the shock departures of several well-loved nameplates – how have these debutante cars fared in the new-car sales stakes?

To find out, we've rounded up every all-new nameplate that debuted this year (excluding updates, facelifts and fresh or special variants) to see which ones are surging ahead for a strong start to 2021.

We also included nameplates that have been revived after a long absence.

Here they are, in order of arrival, from least to most recent.


Mazda CX-30

Mazda's latest small SUV landed earlier in the year to sit above the CX-3 and below the CX-5. Since its first month available here, it's witnessed a 1876 per cent increase in sales, claiming just over nine per cent of its segment.

VFACTs segment: Small SUV under $40,000

Arrival time: January 2020

First month sales: 403

Year-to-date sales: 7965

Year-to-date segment share (as of November 2020): 9.3 per cent


MG HS

MG's Mazda CX-5 and Toyota RAV4 rival landed early in 2020 with competitive drive-away pricing under $35,000, prompting solid uptake in a competitive segment.

VFACTs segment: Medium SUV under $60,000

Arrival time: January 2020

First month sales: 131

Year-to-date sales: 2393

Year-to-date segment share (as of November 2020): 1.7 per cent


BMW 2 Series Gran Coupe

BMW's first-ever 2 Series Gran Coupe (a four-door competitor to the Mercedes-Benz CLA) arrived with just two variants on offer, before being joined by a third in the middle of the year (and two M Pure options) – resulting in it claiming more than a 10 per cent slice in the small premium passenger car segment.

VFACTs segment: Small passenger car over $40,000

Arrival time: February 2020

First month sales: 85

Year-to-date sales: 1362

Year-to-date segment share (as of November 2020): 10.5 per cent


Volkswagen T-Cross

Volkswagen finally joined the compact SUV space when launched its tiniest SUV, the T-Cross, in April. Since then, it's averaged 275 sales per month.

VFACTs segment: Small SUV under $40,000

Arrival time: April 2020

First month sales: 188

Year-to-date sales: 2206

Year-to-date segment share (as of November 2020): 8.6 per cent


Jeep Gladiator

Jeep came to play in Australia's ever-expanding ute segment with its Gladiator pick-up – but has struggled to steal sales away from the far more competitively-priced Ford Ranger and Toyota HiLux.

VFACTs segment: Pick-up/cab-chassis 4x4

Arrival time: May 2020

First month sales: 71

Year-to-date sales: 490

Year-to-date segment share (as of November 2020): 0.4 per cent


Land Rover Defender

The long-awaited revival of the iconic Defender nameplate was much talked-about, but its hefty price tag (kicking off from just under $70,000 before on-road costs for a base-spec variant) might have ruled out a larger buyer base.

VFACTs segment: Large SUV over $70,000

Arrival time: May 2020

First month sales: 64

Year-to-date sales: 350

Year-to-date segment share (as of November 2020): 2.3 per cent


Mitsubishi Express

After seven years, Mitsubishi's van range returned to Australia in mid-2020 as a rebadged Renault Trafic. In the five months since its arrival, it's been able to grow its sales by 268 per cent.

VFACTs segment: Vans 2.5-3.5 tonnes

Arrival time: June 2020

First month sales: 150

Year-to-date sales: 552

Year-to-date segment share (as of November 2020): 3.0 per cent


Mercedes-Benz GLB

A small SUV with seven seats, Mercedes' GLB joined the brand's range of eight other SUVs to offer urban dwellers a way to fit more people into an urban-friendly compact footprint.

VFACTs segment: Medium SUV over $60,000

Arrival time: June 2020

First month sales: 213

Year-to-date sales: 630

Year-to-date segment share (as of November 2020): 2.6 per cent


Skoda Scala

Launched as a competitor to the popular Golf from Skoda's parent brand Volkswagen, the Scala hatch has yet to be delivered to customers, due to ongoing delays.

VFACTs segment: Small passenger car under $40,000

Arrival time: June 2020 (planned)

First month sales: 19

Year-to-date sales: 31

Year-to-date segment share (as of November 2020): Zero per cent


Aston Martin DBX

After experiencing "stronger than expected" demand, Aston Martin's limited Australian allocation of its first-ever SUV was deemed "sold out" back in February 2020 before it even landed – despite its $357,000 plus on-road costs price tag.

VFACTs segment: Upper large SUV over $100,000

Arrival time: August 2020

First month sales: 2

Year-to-date sales: 9

Year-to-date segment share (as of November 2020): 0.3 per cent


Volkswagen T-Roc

The second prong in Volkswagen's small SUV rollout, the T-Roc is slightly larger than its sibling, the T-Cross, and is so far yet to catch up with the T-Cross' sales after a delayed start.

VFACTs segment: Small SUV under $40,000

Arrival time: August 2020

First month sales: 19

Year-to-date sales: 897

Year-to-date segment share (as of November 2020): 1.0 per cent


Ford Puma

Ford's European-sourced small SUV is on track for a solid finish with to 2020, approaching 500 units sold with one month left to go.

VFACTs segment: Light SUV

Arrival time: September 2020

First month sales: 103

Year-to-date sales: 467

Year-to-date segment share (as of November 2020): 1.8 per cent


Skoda Kamiq

Skoda's smallest SUV is competing in a crowded field of newcomers, but has managed to quadruple its first month sales in only two months, despite delays.

VFACTs segment: Small SUV under $40,000

Arrival time: September 2020

First month sales: 39

Year-to-date sales: 201

Year-to-date segment share (as of November 2020): 0.2 per cent


LDV Deliver 9

LDV initially only offered 50 units of its Deliver 9 van with automatic transmission to Australian buyers, but quickly upped its stock levels when the first batch sold out in a month.

VFACTs segment: LD 3501-8000 kgs GVM

Arrival time: September 2020

First month sales: 5

Year-to-date sales: 101

Year-to-date segment share (as of November 2020): 0.6 per cent


Audi E-Tron

Audi's first all-electric model in Australia is averaging just 17 sales a month in its infancy, with a base range of 300km and a starting price of $137,100 before on-road costs.

VFACTs segment: Large SUV over $70,000

Arrival time: September 2020

First month sales: 18

Year-to-date sales: 52

Year-to-date segment share (as of November 2020): 0.3 per cent


Genesis GV80

An important model for Hyundai's luxury arm, the Genesis GV80 is expected to be a popular model given Australia's love of luxury SUVs, but it's still early to quantify its success.

VFACTs segment: Large SUV over $70,000

Arrival time: November 2020

First month sales: 21

Year-to-date sales: 21

Year-to-date segment share (as of November 2020): 0.1 per cent


Toyota Yaris Cross

By far the best first-month performer on the list, Toyota's new compact SUV – based on the well-known Yaris hatch – has benefitted from name-plate recognition with almost 800 sales upon its Australian debut.

VFACTs segment: Light SUV

Arrival time: November 2020

First month sales: 794

Year-to-date sales: 794

Year-to-date segment share (as of November 2020): 3.1 per cent