Emma Notarfrancesco has been a constant on Aussie television screens for the last decade presenting for Sunrise in the traffic chopper before moving to Channel Ten’s nightly 5pm news.
In 2014, Emma began reporting for international soccer events before making her motorsport debut covering the Supercars pitlane.
Having previously presented for Which Car’s automotive show, and worked as host and executive producer for Australian Superbikes, Emma has also reported on various Australian Grands Prix, interviewing the likes of Daniel Ricciardo and David Coulthard.
“As a self-confessed revhead, it seemed only natural that driving cars and writing about them would be the next step in my career," Emma says about her new role.
"I’m thrilled to be part of the CarAdvice / Drive team. It’s great to see more and more women playing an active role in front of and behind the camera – but there is always room for more."
CarAdvice Managing Editor, Trent Nikolic said: “Our editorial team has gone from strength to strength this year. Having such a diverse range of talent with varied automotive skill sets and backgrounds really comes across on our site. Our audience is more engaged than ever and, in the past six months, we’ve seen growth of almost 50 per cent over the same time last year.”
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Emma is a proud ambassador for not-for-profit organisation ‘FIA Girls on Track.’ – a schools programme targeting girls aged 8 to 18, designed to encourage females to get involved in all areas of motorsport.
“I’m very passionate about encouraging all women to feel empowered behind the wheel, be it on four wheels or two, and in pursuing a career in what has typically been a male-dominated industry,” said Emma.
Emma’s addition to the team comes ahead of the relaunch of the Drive brand in 2021 which will see the consolidation of the existing Drive and CarAdvice platforms.