Speaking to Reuters over the weekend, company founder and Chief Executive RJ Scaringe explained that broadening the brand’s appeal would require tailoring products specifically for China and Europe.
“We wouldn’t be serious about building a car company if we weren’t thinking about [these regions] as important markets long term,” he told the outlet.
“[smaller cars] fit some of those other markets really well,” he added.
“What will really drive volume in those markets is the follow-on products.”
US pricing for the R1T and R1S was recently released, with the entry level pick-up starting at US$70,000 (AU$100,000) and the base model SUV priced from US$67,500 (AU$93,000).
The manufacturer also recently unveiled its commercial all-electric Amazon van, which is built on the same modular skateboard platform and the R1T and R1S.
Only 100,000 examples are already slated for production, and, following the launch, Electrek estimated the partnership deal was valued at over US$4 billion (AU$5.6 billion).