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Rivian to launch smaller electric vehicles for international market

According to the electric vehicle manufacturer's founder, broadening the brand's appeal in China and Europe is the key to longterm success.


Electric vehicle manufacturer Rivian will likely build smaller models for the overseas market, following the launch of its R1T pick-up and R1S SUV in the USA.

Speaking to Reuters over the weekend, company founder and Chief Executive RJ Scaringe explained that broadening the brand’s appeal would require tailoring products specifically for China and Europe.

“We wouldn’t be serious about building a car company if we weren’t thinking about [these regions] as important markets long term,” he told the outlet.

“[smaller cars] fit some of those other markets really well,” he added.

“What will really drive volume in those markets is the follow-on products.”

US pricing for the R1T and R1S was recently released, with the entry level pick-up starting at US$70,000 (AU$100,000) and the base model SUV priced from US$67,500 (AU$93,000).

The manufacturer also recently unveiled its commercial all-electric Amazon van, which is built on the same modular skateboard platform and the R1T and R1S.

Only 100,000 examples are already slated for production, and, following the launch, Electrek estimated the partnership deal was valued at over US$4 billion (AU$5.6 billion).


William Davis

William Davis has written for Drive since July 2020, covering news and current affairs in the automotive industry. He has maintained a primary focus on industry trends, autonomous technology, electric vehicle regulations, and local environmental policy. As the newest addition to the Drive team, William was brought onboard for his attention to detail, writing skills, and strong work ethic. Despite writing for a diverse range of outlets – including the Australian Financial Review, Robb Report, and Property Observer – since completing his media degree at Macquarie University, William has always had a passion for cars.

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