BMW is that keen on building up anticipation for the new BMW 1 Series M Coupe, they've even gone to length of providing one of the most well-known British motoring journalists with a 20 minute test drive. Watch below as Chris Harris from EVO gives us a quick insight.
BMW knows Chris Harris is famous for posting home made videos up onto the EVO car site so what better way to get some cheap marketing than give him a quick drive.
As far as the car goes though, Harris does say the car feels like a proper M car, which is good to know. Check it out.