Speaking to Automotive News Europe about the brand's future, Dr Bez said that not many had faith in Aston Martin surviving as an independent manufacturer during the global financial crisis, but not only did it survive, it was also profitable and set to report profits in 2010 as well.
As for the Cygnet, it's being built to appeal to an entirely new market looking for an exclusive city car with a badge to die for. Nonetheless, it's also built to help Aston Martin lower its average CO2 emissions per car sold (to meet tougher regulations in Europe and USA).
Production of the reworked ultra-light city car will take place at Gaydon from early 2011. Aston Martin is set to sell around 3,000 Cygnets a year with prices starting at around 30,000 euros ($42,000 plus taxes).