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BMW Australia announces Wolfgang Buechel as new CEO

A change of leadership has been announced at BMW Australia, with the appointment beginning from next year.


BMW Australia will get a new Chief Executive Officer, with Wolfgang Buechel to take the top job from the start of January 2021.

Currently the Head of Mini Germany, Mr. Buechel will replace current BMW Australia CEO Vikram Pawah, who will focus solely on his other role as President of BMW India.

Senior Vice President of Asia Pacific, Hendrik von Kuenheim, said: "Wolfgang has a considerable amount of knowledge and experience of our business having worked in many different leadership roles across our business".

"This, coupled with his international experience at BMW Group and that from previous roles before joining the company, make him the ideal candidate to build on the strong success BMW Group has achieved in the Australian market," Mr von Kuenheim said.

"I would also like to take the opportunity to thank Vikram Pawah for his outstanding achievements in the Australian market over the past three years. Under his leadership … BMW Group Australia has achieved impressive growth across every area of the business despite the COVID-19 pandemic and its impact on the automotive market this year," he added.

Wolfgang Buechel began his career with BMW at the company's headquarters in Munich some 25 years ago.

Buechel has experience in strategy, marketing, sales, and general management across the brand, as well as serving at BMW Asia's office in Singapore.

"I am delighted to be appointed to this new role at a time of great challenge and progress, in particular within the realm of electro mobility," Mr Beuchel said.

"I see my appointment as an exciting opportunity to drive this forward and to contribute to BMW Group Australia’s continued growth."

Mr Buechel's appointment as BMW Australia CEO will commence on 1 January 2021.


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Ben Zachariah

Ben Zachariah is an experienced writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and was previously an interstate truck driver. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.

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